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Research papers

Insights On Auto-Pilot

Ever since the launch of ChatGPT in November 2022, there have been opinions ranging from AI resurrecting a new paradigm for market research. to replacing humans in research. We believed that the truth lays somewhere in the pragmatic middle; as data...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Vidya Venugopalan, Sridhar Venkatasubramanian, Jayavel Sekar, Rahul Bhardwaj
Company: InsightGig
November 22, 2023
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Citation

Venugopalan, Venkatasubramanian, Sekar and Bhardwaj (2023a, November 22). Insights On Auto-Pilot. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/insights-on-auto-pilot


Research papers

Owning Inspiration

Enabling inspiration for its users is the core of Pinterest?s mission, and it is always actively exploring new and innovative ways to measure this mandate. In 2021, Pinterest approached Firefish with a unique challenge; to understand inspiration and...

Catalogue: Congress 2023
Authors: Daron Sharps, Martyn Hill
September 27, 2023
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Citation

Sharps and Hill (2023a, September 27). Owning Inspiration. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/owning-inspiration


Research papers

Social Video Listening - The Next Gen of Social Listening

Consumer and market insight professionals are often recognised by organisations as strategic thinkers,representing consumer voice.Yet, in the current ever-evolving world, where big and small business decisions need to be taken at speed,there is an...

Catalogue: Congress 2022: 75th Anniversary
Authors: Anne Calot, Laurence Lienhard Grandguillaume
Companies: COTY, The Social Wire
September 26, 2022
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Citation

Calot and Grandguillaume (2022a, September 26). Social Video Listening - The Next Gen of Social Listening. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/social-video-listening-the-next-gen-of-social-listening


Research papers

(Wo)man VS. machine: From competition to collaboration

It is no secret that the market research industry is under pressure to deliver sound and strategic insights within shrinking budgets and timeframes. Ten years from now efficiency is predicted to be the number one deciding factor when commissioning...

Catalogue: Global Qualitative 2017: Back to the future
Author: Samantha Bond
Company: SKIM
November 3, 2017
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Citation

Bond, S. (2017a, November 03). (Wo)man VS. machine: From competition to collaboration. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/-wo-man-vs-machine-from-competition-to-collaboration


Research papers

Guidelines on the use of qualitative techniques in cross-cultural research

A series of studies over a number of years has demonstrated convincingly that accurate measurement of cross-cultural attitudes and perceptions is possible. The success of the studies amongst a diversity of language and cultural groups was largely...

Catalogue: Seminar 1986: Qualitative Methods Of Research
Authors: Nesta Morris, Pat van der Reis
June 15, 1986
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Citation

Morris and van der Reis (1986a, June 15). Guidelines on the use of qualitative techniques in cross-cultural research. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/guidelines-on-the-use-of-qualitative-techniques-in-cross-cultural-research


Research papers
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Citation

Aisa and Pogliana (1983a, November 23). The role of the readers of Panorama and Grazia in the interpersonal communication process . ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/the-role-of-the-readers-of-panorama-and-grazia-in-the-interpersonal-communication-process-


Research papers

Some approaches to forecasting in the domain of clothing

Several qualitative and quantitative approaches of the consumers have been developed. We shall give some examples of the feminine market, because it is more influenced by the fashion than the masculine and the children markets, which have also been...

Catalogue: Seminar 1974: Fashion, Research And Marketing
Author: Jean-François Boss
December 4, 1974
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Citation

Boss, J. (1974a, December 04). Some approaches to forecasting in the domain of clothing. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/some-approaches-to-forecasting-in-the-domain-of-clothing